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About Lily


A renowned biochemist prior to launching her own company, Lily Kruel's keen understanding of the human body has led to her mastering the art of skincare formulations. She has worked in the luxury retail beauty industry her whole life. She earned her herbal medicine education and license in Shanghai before she came to the United States for her Master of Science degree in Biochemistry.

30 years ago, as a true pioneer of beauty care products, Lily opened the door to the Western luxury products vying to enter the Chinese market. In the twenty-plus years she has been in the U.S. she has used her extensive knowledge to provide skin care raw materials to the most prestigious personal care companies worldwide.

After 30 years in the making, Lily has created a very unique and groundbreaking skin care line – Lily Herbceuticals™. Lily products focus entirely on rebuilding energy to the skin cells lost in the aging process. Her advanced one-of-a-kind formulas are specifically designed to achieve fast and dramatic results. This line was nominated as the anti-aging trend for 2013 by Entrepreneur Magazine. Lily Herbceuticals™ products are quickly gaining the momentum in the beauty industry worldwide due to its actual efficacy.